http://www.gizmodo.com/archives/008333.php#008333
http://www.gizmodo.com/archives/008333.php#008333
http://www.gizmodo.com/archives/008333.php#008333
(Publicado por Independent.co.uk)
In Hollywood, 2003 is rapidly becoming known as the year of the failed blockbuster, and the industry now thinks it knows why.
No, the executives are not blaming such bombs as The Hulk, Charlie’s Angels: Full Throttle or Gigli on poor quality, lack of originality, or general failure to entertain. There’s absolutely nothing new about that.
The problem, they say, is teenagers who instant message their friends with their verdict on new films – sometimes while they are still in the cinema watching – and so scuppering carefully crafted marketing campaigns designed to lure audiences out to a big movie on its opening weekend.
“In the old days, there used to be a term, ‘buying your gross,’ ” Rick Sands, chief operating officer at Miramax, told the Los Angeles Times. “You could buy your gross for the weekend and overcome bad word of mouth, because it took time to filter out into the general audience.”
Continue reading “Texting blamed for summer movie flops (by Andrew Gumbel)”
Necesito libros de MacOSX 😀 😀
My so called life* 