“By delivering ads seamlessly to fit the context of the game environment, Massive has created the most effective model for reaching young men. Gamers are completely engaged in their play—they are not multi-tasking or fast forwarding ads. Unlike their consumption of television and other media, gamers are 100% focused on the game.”
Ouch. How can Pepsi fit the context in SWG, WOW or EQ?
April 20, 2005 at 5:40 pm
by having x-wings fly with banners attached that say “real jedis only drink pepsi, ask for pepsi at your local cantina”