“Saneel Radia, director of integration at Chicago’s SMG Play, (which helps big advertisers like General Motors target ads toward gamers), says that advertisers shouldn’t abandon the fantasy category altogether. For instance, he says that Coke did an ad with Blizzard by using World of Warcraft characters in a commercial. Others at the conference noted that advertisers can still put ads into the fantasy games where the players communicate in an online lobby, or while they’re waiting for game scenes to play.”

http://blogs.mercurynews.com/aei/2005/07/ad_games_confer.html
http://blogs.mercurynews.com/aei/2005/07/ad_games_confer.html
http://blogs.mercurynews.com/aei/2005/07/ad_games_confer.html