From the Press Release:
“On October 1, 2005 Art Production Fund (APF) will partner with the Ballroom, Marfa to present a permanent public sculpture titled Prada Marfa. The work will be located on the outskirts of Valentine, Texas near Marfa on desolate ranching land with no other visible trace of civilization. As one drives toward the artwork it will appear to be a large minimalist sculpture, as one gets closer it will look like a luxury boutique where a display of Fall 2005 high-heel Prada shoes and bags will be seen through the store front windows. Yet, one cannot open the door, it is a sealed time capsule and will never function as a place of commerce.”
By Michael Elmgreen and Ingar Dragset.