Word.

“The things that fascinate you about your life are almost always banal to strangers. Strangers want to read about their lives, not yours. And guess what? The same thing is true about prospects and customers and just about anything you can imagine marketing.”

http://sethgodin.typepad.com/seths_blog/2007/07/empathy.html
http://sethgodin.typepad.com/seths_blog/2007/07/empathy.html
http://sethgodin.typepad.com/seths_blog/2007/07/empathy.html